Content marketing is the cornerstone to actualizing a successful SEO strategy long-term. After a site’s internal pages are populated with optimized copy, it’s the ongoing content marketing strategy that accelerates search engine visibility and authority. How, you might ask? Content marketing, through its many creative possibilities, is all about building new pieces of content that address common questions, problems, or issues that your business or brand is working to solve. Largely instructed by keyword research and long-tail search data, these new pieces can become rankable assets in themselves, occupying valuable search engine rankings. Further, these pieces can attract new links as well as traffic from other channels, like social media. A cohesive content marketing strategy seeks to enlighten, inform, and/or educate your targeted audience about topics relative to your brand and its website. The practice of content marketing not only serves as resource to generate new traffic and links to your site, but it can also serve as a means to position your brand’s reputation on the web. Link building is also a primary motive behind persistent content marketing services. When executed strategically, content marketing can establish credible backlinks that are actually clicked by real readers. This natural influx of traffic has become the number one factor in higher organic SEO rankings.
SEO Content Marketing SolutionsAt Organic SEO Partners, we specialize in many forms of content marketing. Some of the most powerful avenues we exploit include:
- Creative blog writing and executing an SEO-friendly content calendar
- Video SEO and marketing via YouTube and Vimeo
- Image-based content marketing, such as infographics or Pinterest-friendly graphics to accompany blogs
- Press releases, newsletters, and sponsored content
- Article marketing, guest blogging, and outreach