At Organic SEO Partners, our press release writing services are tailored to suit a number of objectives. From new product releases, business partnerships, mergers and acquisitions – our team can help craft and distribute your press release so that it gets recognized and indexed. Press releases peaked in 2012 at the onset of the Google Penguin era when sketchy link building schemes were at large. Even ethical SEO companies would employ press releases to help build links. But as such link building practice diminished in efficacy, press releases diminished in popularity, even to the point where brands would solely distribute releases on their blogs.