On-site & Off-site SEO Tips to Improve Your Organic Search Strategy

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Organic SEO is the process of optimizing your website so it ranks as highly as possible in the organic search results. Also known as natural SEO, when done properly, organic SEO is an incredibly effective means to increase search traffic to your website from Internet users who are interested in your product or service. Earning high rankings from an organic search strategy is a process that can take several months to accomplish, but the dividends from making this investment are substantial! In a nutshell, natural SEO works to build rankings for your website by using a mixture of on-site and of-site optimization techniques. The on-site search optimization strategies include making your website more relevant for highly searched keyword phrases that users are searching for online. Off-site strategies work to build your website as a credible source for information on the keyword phrases users are searching for. On-site and off-site strategies work in synergy to move your website up the organic rankings all while increasing traffic to your website and providing you a great return on your investment. Below you’ll find several organic search strategies – both on-site and off-site – you can use to help boost your relevancy and authority for your website.

On-site Organic SEO Strategies

Optimize Your Meta Tags to Include Target Keywords

These Meta Tags include your Title Tag, Keyword Tag and Meta Description Tag. Each of these tags is significant in its own way because they tell the search engine spiders what the web page is about that they’re crawling. These tags also have a similar use for searchers, as they navigate the search engine results page (SERP) to find the most relevant content for their search. Getting your targeted keywords in these tags is essential for your organic strategy.

Strategic Use of Keywords throughout Your On-Page Content

By using a professional SEO copywriter to develop the content on your web pages, you’re setting your website up for maximum organic SEO value. A seasoned SEO copywriter will know how to strategically utilize your targeted keyword phrases throughout your on-page content. Your copywriter will use your targeted keyword phrases in your header tags (h1, h2, etc.) as well as in the main body text so that your web copy flows and reads well for both search engine spiders and for site visitors.

Use Search Engine Friendly URLs With Keyword Inclusion

Page URLs that are optimized for organic search will also include your keyword phrase targets. For example, if your web page was targeting they keyword phrase “organic SEO tips” you would want to use that as your page URL: yourdomain.com/organic-seo-tips. This helps boost relevancy and triggers your keyword phrase to display as BOLD to users as they look at the SERP.

Off-site Organic SEO Strategies

Intense Keyword Discovery through Research

This is actually one of the very first steps you’ll need to make to ensure your organic SEO campaign is optimized for success. Identifying the most relevant keywords to target for your organic campaign by utilizing Keyword Research tools such as the Google Keyword Planner tool will help your campaign target the most profitable and beneficial keyword terms that users are searching for. Your keyword targets can be on a general or local segment, where you may have geographically specific keyword terms such as “Atlanta Real Estate” rather than simply just “Real Estate.” When conducting your keyword research, two key factors to consider are the exact amount of searches done for that keyword phrase each month and how competitive that keyword phrase is. Selecting the most competitive, highest volume keywords isn’t necessarily the best strategy for your organic campaign, as it will be very difficult to achieve success. Choosing keywords that have nice volumes with moderate/low competition is usually a better strategy, especially when you’re just starting out.

Devise a Diverse Content Marketing Strategy

Content marketing is an essential ingredient for a successful organic SEO strategy. But what’s even more key is creating great content. Content that is compelling. Content that users want to read (and share!) The content you produce for your SEO strategy should be diverse and utilize many different channels including videos, articles, press releases, infographics, podcasts, etc. The better your content strategy, the better your chances of getting links from other sites, and the better your chances of achieving top rankings.

Share Your Content Socially, Consistently

Social media has greatly increased its importance in organic search success. Google’s algorithm now incorporates social media signals into its ranking equation for organic search. So it’s highly important to share your web content on a variety of social media outlets including Medium, Twitter, Facebook, LinkedIn, because once you share your content it’s far more likely to be re-shared by other social media users (especially if it’s great content!) This increases the social value of your content, and increases the likelihood of another user linking to your content which boosts your authority (and rankings.) Aside from manually sharing your content on social media, you can also integrate social sharing icons on your website so others who are reading your content can easily share with their personal network.

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